OLED panel will become a standard for high-end mobile phones, and major mobile phone manufacturers will face the difficulties of shortage of OLED panels in the high-end market

Global small and medium sized OLED panels continue to be dominated by Samsung, and domestic OLED panel production capacity is still limited. However, Apple will purchase more OLED panels this year, which will cause domestic mobile phone companies to face difficulties in entering the high-end market this year.

OLED panel will become a standard for high-end mobile phones

Samsung currently holds more than 90% of the production capacity of small and medium sized OLED panels worldwide. It is pushing OLED panels to become the standard for high-end smart phones. Two OPPOs and vivo in the top four of domestic mobile phone brands also rely on Samsung's OLEDs. The stable supply of panels and the success of relying on outstanding display quality become the representatives of mid-range mobile phones.

Promoting OLED panels to become the mainstream of high-end mobile phones last year was adopted by Apple's iPhone X. The iPhoneX’s high-screen ratio and high-quality screens further highlight its leading position in the smart phone market. The iPhone X was sold at an expensive price and greatly affected. Users welcome to prove the innovative advantages of this phone in the industry. Apple is still the leader in the smart phone industry, which in turn reinforces the user's view that only mobile phones with OLED panels can be called high-end mobile phones.

In fact, OLED panels have their own advantages over TFT-LCD panels. They are lighter, thinner, and have lower power consumption and better color display. Last year, full screen became the trend of global smartphones, and OLED panels can be used to make higher screens. The proportion, which highlights the advantages of OLED.

Samsung dominates the OLED panel industry

Samsung is expected to continue to be the leader of small and medium sized OLED panels this year. LGD is working hard to expand the production capacity of small and medium sized OLED panels. It has recently confirmed that it will not supply OLED panels for Apple this year, which means that its production capacity and quality still have problems. Last year, Google's pixel2XL using its OLED panel was accused of appearing yin and yang. The screen problem, which reflects its gap in productivity and quality with Samsung.

China is expected to challenge Samsung in the OLED panel industry, but this year it cannot. BOE, the largest panel manufacturer in China, began production of OLED panels in October last year, and is building another OLED panel production line. Another panel company, Huaxing Optoelectronics, is also stepping up its efforts to build its OLED panel production line. However, after years of efforts from Samsung, it has been better. OLED panel production yield, LGD's successful experience in producing large-size OLED panels still encounters difficulties in producing small and medium sized OLED panels. Chinese panel makers are likely to need time to increase production yields and solve production processes after production. Problems encountered.

Chinese mobile phones may face OLED panel supply difficulties

Samsung’s supply of OLED panels for Apple’s iPhone X last year resulted in tight global OLED panel supply. This year it will supply OLED panels for at least two iPhones, which will further aggravate the supply shortage of OLED panels. As Apple is willing to give Samsung higher prices, and it holds more than 60% of the profits of the global smartphone market, it does have this capability, which will cause Samsung to give priority to Apple and its own high-end mobile phone supply OLED panel.

The data released by the market regulator, Counterpoint, shows that in the third quarter of last year, China’s mobile phone brands Huawei, OPPO and vivo accounted for a 12% share of total profits. Their own mobile phone business has limited profits, which makes it difficult for them to compete for OLED panel supply. Apple competes.

In the case of global high-end smart phones that will use OLED panels as a standard, Chinese mobile phone brands are likely to suffer losses in the high-end market this year. Their current position in the high-end mobile phone market is likely to be damaged, and Samsung and Apple The beneficiaries will further consolidate their current advantages in the high-end smartphone market.

The problem of OLED panel supply faced by domestic mobile phone brands is expected to be eased until next year. When the time comes, LGD's OLED panel production capacity and quality problems should be solved. The Chinese panel companies' OLED panel production capacity is expected to further increase, and Japan’s JDI is likely to Production of OLED panels.

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