With the advent of the Internet age, people’s living and production technology levels have been continuously improved. With the guidance of artificial intelligence technology, smart life has begun to become reality from imagination. In the past year, the development of artificial intelligence technology is quietly pushing the changes in the competitive landscape of the smart home market. After many technology giants have promoted the artificial intelligence market to mature, the artificial intelligence home has ushered in the smart home era. tuyere.
With artificial intelligence, the home field is full of vitality
In the era of rapid development of the mobile Internet, Internet information sharing and Internet technologies such as big data and cloud computing are constantly being replaced. With the development of the Internet and the advancement of hardware technology, the development of various industries and industries has become inseparable from the Internet technology. In the era of the Internet of Things, which formed the "Internet of Things," artificial intelligence technology has enabled physical things to give greater help to humans.
In the mature application of Internet technology, the digital economy has also developed very rapidly. People's consumption concepts have begun to be upgraded from traditional cash physical consumption to intelligent consumption. According to the “2017 China Consumption Upgrading Research Analysis and Analysis Report” data, people’s expectation for smart products is increasing after smart people become the promoters of people’s living standards, and with the continuous progress of artificial intelligence technology, it is expected that by 2020, The penetration of smart home products such as smart phones, smart TVs, smart washing machines, smart air conditioners, and smart refrigerators is expected to reach 99%, 93%, 45%, 55%, and 38%, and the future market for artificial intelligence homes will be broad.
In the blue ocean of smart homes, the industrial market share led by artificial intelligence technology has been continuously expanding, and capital movements are also particularly frequent. In Europe and America, the prospective industry research institute data show that in 2016, European revenue in the smart home market reached US$28.038 million, household penetration rate was 0.61%, and it is expected to reach 3.13% in 2020; North America is expected to reach the smart home market in 2016. The income reached 99.12 million US dollars, the family penetration rate was 5.33%, and it is expected to reach 17.23% in 2020.
In China, the rapid growth of China's overall economy has brought about an increase in the average household income level. The results of the study show that by 2030, Chinese households whose annual income exceeds $35,000 will have more than 40 million households. Domestic smart home companies have received frequent funding. From cloud cloud smart home in 2014, 10 million yuan angel financing, 60 million yuan in 2015 A round of financing, and recently received 80 million yuan of B round of financing, for the smart home market Gospel; Yunding Technology has also obtained more than 100 million yuan of C round of financing in recent days... Many capital parties have favored technology companies so that smart homes have the foundation of technology and capital.
Under the double blessing of technology and capital, large companies are like fish.
In China's home appliance consumer groups, younger 80s, 90s, and even 00s tend to have higher-skilled smart home appliances. These groups do not lack purchasing power, but only experience home products with higher-end functions. Therefore, artificial intelligence will not only allow the traditional Chinese home appliance industry, which once enjoyed worldwide recognition, to find new growth points for production and sales, but will also create new business models from it. Analysys big data shows that the potential market for smart homes in China has reached 5.8 trillion yuan. In order to compete for this big cake, traditional home companies and mobile smart companies have entered the game.
Smart home companies will be traditional home products after upgrading to get smart home products, the typical representative of the United States, Haier, Op, Bull, Cobos and other companies. In the traditional home industry, furniture has a high proportion of space, large volume, and heavy weight, which seriously affect the consumer experience. In terms of management, the linkage between traditional furniture is relatively low. Take the remote control as an example. TVs and air conditioners all have their own remote controls, and they cannot be used across the board. They are prone to problems such as loss and damage in management, and they also increase the coordination difficulty of users.
With the creation of artificial intelligence, many domestic traditional home companies have created a new smart living platform that controls and links various furniture through access to third-party equipment. Such as Haier based on its U + smart system, can achieve intelligent door locks and home appliances, electric curtains and lighting system connection and interaction, the user can quickly turn on home appliances and lights through the smart door lock at home, and users can also leave home when Brake arming security system. The smart home platform has solved the problem of low linkage of traditional household products through upgrading software and hardware facilities. The increase in linkage also increases space utilization. Artificial intelligence has given new momentum to traditional home fields, and at the same time, it has also brought more convenient and quick home life experiences to users.
The second category is smart mobile manufacturers in the smart home sector. Its typical representative is Hilink, a smart home platform for Xiaomi's smart home Mijia and Huawei. As the head enterprise of domestic smart phones, the application of artificial intelligence technology to the mobile phone field has been unable to meet their ambitions. As early as March 2016, Xiaomi released a brand new eco-chain brand. The Mi family represented Xiaomi's confidence in strategic deployment in the smart home sector, relying on the Xiaomi brand advantage, using artificial intelligence technology to cover the fields of daily necessities such as food, clothing, housing, and transportation, and constructed an ecological industrial chain specifically designed to carry products on the supply chain of millet. According to Xiao Jun founder Lei Jun, Xiaomi IoT platform has access to more than 85 million intelligent hardware devices, more than 5 device users more than 3 million, 2-5 device users more than 5 million, has become the world's largest intelligent hardware IoT platform .
The “national mobile phone brand” Huawei also launched its own smart home platform, Hilink, following Xiaomi’s launch of the Mi family. In the control of smart home appliances, Huawei can manage and control smart home products at home through smart phone applications. In terms of product categories, Huawei Hilink and Midea, Haier, Op, Bull, and Cobos Robots, among others, have jointly created an eco-industrial chain of smart home products, providing consumers with diverse needs with smart home products with diverse functions.
The smart home market has great market potential. With the continuous maturation of artificial intelligence technology, the use of AI technology is constantly refreshing consumer perception. In addition to the traditional home industry and mobile smart manufacturers' investment in the smart home industry, other areas in the country The giant companies are also rushing to layout, such as BAT, Jingdong, go out to ask, toot E home and other companies continue to new products, its product sales are also rising.
Industry chaos has not been removed, the smart home market is still chaotic
For the smart home industry with technology and financial support, it may be easy to open the market through the introduction of smart home products, but at present there are many smart home flags occupying the market, which actually induce consumers to buy non-real sense of falsehood. Smart home. With the increasing number of smart home market products, smart home industry issues are gradually exposed.
First, the penetration rate of smart home products is low. According to statistics from the Industrial Development Research Institute, the penetration rate of the highest US smart home products in the smart home market was 5.8% in 2016, while the domestic smart home market penetration rate was only 0.1% during the same period, indicating that the overall penetration rate in the domestic market is not high. . Although China’s economic level continues to rise and the middle class is constantly expanding, the rational consumption concept makes consumers’ choices more cautious. At the same time, some "pseudo-smart" products currently on the market are difficult to arouse consumers' desire to purchase, such as smart air conditioners and smart speakers. Originally simple operations have become extremely cumbersome because of "smart". In addition, the technical application of smart home products is not yet mature, product maintenance costs are high, and problems such as out of control of the machine and control software use are not easy.
Second, there is no specific management standard for the smart home industry, resulting in poor compatibility between technology and the market. At present, the threshold of artificial intelligence in China is relatively low. Therefore, enterprises in the field of artificial intelligence household appliances are also mixed. However, under the guidance of the mistakes made by some companies, people have misunderstandings about smart homes. They think that buying intelligently controlled home appliances is intelligence. Home. In fact, there is no unified management standard for the smart home industry technology and market, and devices of different manufacturers are also incompatible with each other, making the linkage between the products poor, and even when the control carrier encounters media conflicts, it may even result in products that cannot be used.
Third, there are security risks in smart home products. With the popularization of “Internet+”, smart homes purchased by users will have the risk of being “spy” criminals after they are connected to the Internet. They are used to steal and monitor users’ personal privacy at will. According to reports, smart home products are currently difficult to crack, and users may easily be able to steal personal information when they use their mobile devices with high usage rates and privacy information to control their products. There have been reports that reporters have discovered the illegal selling of cracked smart home device account passwords on social networking platforms such as Post Bar and QQ Group. Recently, the security company Check Point issued a statement on the official website saying that the mobile phone application of South Korea’s LG SmartThinQ was found to exist. Vulnerabilities, hackers can control user accounts through vulnerabilities and manipulate home sweeping robots to steal videos.
With more and more users interested in smart home products, smart products have entered millions of households, and smart devices that have loopholes and low security have become criminals’ illegally acting weapon. They obtain personal users by attacking smart product monitoring devices. Privacy, and even threaten the personal safety of consumers.
From the traditional home appliance manufacturing to intelligent electronics manufacturers and even the e-commerce giants' entry, we can see that the intelligent and networked home equipment has become a trend. As more and more companies devote themselves to the field of smart homes, after the “performance wars”, companies should also shift their focus from how to attract new users to how to provide users with better smart product experiences. Because in this era of consumer-led digital economy, only by taking into account the needs of users, using technology to provide users with better product and service in order to survive in many companies evergreen.
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