In 2017, domestic sales of new energy vehicles were 777,000 units, the market share had reached 2.7%, and the number of possessions had reached 1.53 million, which had begun to have economies of scale.
At the same time, with the introduction of domestic double-credit policies, domestic and foreign auto companies have accelerated the layout of new energy vehicle models, and platform development of new energy vehicles has received increasing attention. Companies use different platforms to reduce manufacturing costs.
At this stage, the main domestic models are actively promoting pure electric vehicle platform, foreign Mercedes-Benz EVA platform, public MEB platform, BMW LifeDrive platform, Toyota TNGA platform to deal with different models of the market demand side, domestic Beiqi New Energy, Geely, JAC is also launched His own electric car platform.
Then what new energy vehicle brands in China will be more pragmatic and which are questioned?
1. Volkswagen MEB platform
Unlike platforms such as MQB and MLB, the Volkswagen MEB platform uses batteries of different capacities according to different models, and is fully compatible with the design of cylindrical, square, and soft-pack batteries without affecting the system integration level. This platform will be responsible for the production and market launch of the Volkswagen 50 pure electric vehicles and 30 plug-in hybrid vehicles.
2, Mercedes-Benz EVA platform
Mercedes-Benz new EVA platform can support rear drive and four-wheel drive layout, support adaptive suspension, torque vector control and kinetic energy recovery. In the future, four models of four new models will be developed and launched, focusing on purely electric SUVs.
3, Toyota TNGA platform
Toyota Motor Co., Ltd. has clearly adjusted its strategic power to produce pure electric vehicles. It will rely on the TNGA platform to focus on building hybrid vehicles, plug-in hybrid vehicles, pure electric vehicles, and fuel cell vehicles.
4, BMW LifeDrive platform
BMW's LifeDrive platform is designed specifically for pure electric vehicles, and its i-series products have gained market recognition. In 2018, BMW will introduce 40 new upgraded new energy vehicles through the LifeDrive platform, including the BMW and Mini brands.
5, Ford Motor
Ford new energy vehicles will gradually establish a complete new energy vehicle sequence, and will increase the compatibility and economy of production lines based on traditional automotive platforms. Mondeo Energi and C-MAXEnergi adopting plug-in hybrid technology will be introduced recently. 13 models will be introduced.
6, Geely Automobile PMA platform
Specifically build the Geely pure electric vehicle on the PMA platform, covering mid- to low-end, mid-high end products. It is worth mentioning that the lead-only electric models of the PMA platform cover A+/B cross-border vehicles, urban vehicles, C+ home crossovers, A+/B class SUVs and A+/B grade coupe, and the models will land. Europe and the United States and other markets.
7, Jianghuai 432 platform
Currently it is cooperating with the public in electric vehicle projects, but it has developed a brand new compact car platform codenamed “432” that can be equipped with a variety of gasoline/plug/pure power systems and covers a variety of body types of MPV/SUV/sedans. product structure.
8, Beijing New Energy
BAIC New Energy will implement an "open and share" strategy, and will open its existing platforms such as EH/EU/EX/EV/EC and future-leading products BE21 platform to social resources and provide personalized product development services.
Judging from the mainstream car companies at home and abroad, one vehicle model platform meets the production R&D of different models, theoretically improving product scale efficiency and reducing production costs. Platformization of new energy vehicles has been a development trend. The development strategy of Beiqi New Energy's multi-model and multi-platform, whether Toyota and Ford's traditional/new energy vehicle models share platforms can reduce costs, and whether it can continuously improve product performance is doubtful.
At present, domestic new energy vehicles are in the stage of “policy-driven + market-driven”. There is no major breakthrough in the performance and cost of pure electric vehicle power batteries. It is not a bad idea for car companies to promote the “platformization” strategy. The energy vehicle market penetration and the important measures to reduce costs.
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