Today's artificial intelligence relies on the enhancement of computing power. On the basis of big data, it has achieved a leap in certain fields, and has achieved certain commercial applications.
At the same time, the retail industry has always been better following the progress of science and technology, which is undoubtedly positive and effective for the improvement of people's quality of life. With the development of technology, and as more and more retailers begin to deploy artificial intelligence in their businesses, the commercialization of artificial intelligence in the retail industry is gradually becoming an important trend and trend.
Let's take a look at the 17 application scenarios that are most closely integrated with the retail industry.
First, smart parking and car search
The parking lot is the entrance for users of physical retail enterprises, and it is also the most painful point for user needs. This is an important direction of change for physical retail companies. At present, more and more retail companies have started to lay out smart parking modules to help users solve the pain points of “fast parking and finding a car”.
In the business model of Oku Sports Outdoors, smart navigation and parking are one of the key considerations in order to provide consumers with faster and more accurate services.
Second, commodity electronic price tag
Electronic price tag has been able to achieve positioning and product navigation functions based on infrared transmission, compared to the huge annual replacement cost of traditional tags, plus the potential value of labor costs, customer word of mouth, supermarket image, electronic price tag input 1~2 Operators of the year can recover their costs.
Third, indoor positioning and marketing
In the process of shopping and browsing, the user can quickly and accurately match the user's needs and position of the item. This is the core of the user experience. iBeacon is a technical solution chosen by many companies.
The basic principle of the iBeacon function is that a device or a base station equipped with a low-power Bluetooth communication function transmits its own unique ID to the surroundings, and the application software that receives the ID responds based on the ID. The birth of iBeacon enables merchants and terminals (smartphones) to accurately sense each other’s exact location.
Fourth, intelligent search and management linkage
Based on big data intelligent analysis, data visualization, data warehouse, iBeacon, 3D maps Map/Reduce and other core technology modules, through the industry customized service development platform, can provide more detailed intelligent services and management linkage for retail enterprises.
V. Application based on vision system
Based on technologies such as visual equipment and processing systems, dynamic Wi-Fi tracking, sensors throughout the store, and passenger flow analysis systems, specific groups can be alerted in real time, targeted marketing and service suggestions (such as VIP user service), real-time product adjustment reminders, and users Behavior and consumption analysis report.
Six, smart shopping cart
In the supermarket field, shopping carts, as the most common hardware carrier, will have a greater chance to make intelligent changes first. Smart innovations in retail include the integration of biometrics and camera systems to provide traffic statistics and face recognition services. Retailers can use this information downloaded from smartphones to analyze and personalize customers. promotion of.
Seventh, smart clothes mirror
Unlike ordinary clothes, smart clothes can provide users with personalized customized services to increase the actual shopping experience. The built-in processor and camera in the mirror can dynamically recognize the user's gestures, facial features, and background information. The staff can advise the customer through the mirror media. The video content provided by the mirror can also help retailers evaluate and analyze the behavior within the supermarket.
Smart virtual mirrors have been piloted in various shopping malls around the world, and will also be widely implemented in Oku Sports Outdoors in the future.
Eight, intelligent fitting room
Consumers enter the supermarket, browse through the mirror and browse through all the products in the store, submit trial applications, and they will be placed by the shopping guides in the fitting room. Mirrors and light adjustments with touch screens help users find clothing that suits their size, color, and consumer scene. If you need to try other colors or sizes of clothes, you can also use the instructions on the screen, so that the Purchasing Guide sent to you. When you are satisfied, you can pay directly through the mobile payment in the mirror, and the clothes you try to pass will be saved in your personal account. In the fitting room, it is also possible to record the actions of the followers, which provides an imaginative space for the subsequent intelligent fitting room.
Nine, smart recommendation
Based on "visual filtering technology", an online product recommendation model is constructed based on the user's potential preferences. The specific approach is to create a game-like scenario for consumers to participate in by creating a game-based issue, and then predict the shopper's next choice, and based on the previous click of the consumer, to sell and sell recommendations.
At present, the artificial intelligence recommendation model has been applied on the Okube ordering platform, and offline supermarkets will also be gradually implemented.
Ten, robot shopping guide
The advantages of the robot salesman are obvious: the cost is low, the user's shopping process is more interesting, and sales are improved. The disadvantages are also obvious: the accuracy of product identification needs to be improved, the accuracy of human-machine dialogue is easily affected by the surrounding environment (such as noise), and the voice and semantic technology platforms are not yet mature.
Eleven, robot clerk
American veteran decorative retailer Lowe's LOE's set up an innovation lab in Los Angeles and collaborated with Silicon Valley's Fellow Robots to launch Loews Holoroom home improvement simulators and OSHbot retail robots in 2014 and 2015, respectively. The shop gets applied.
OSHbot can consult user needs, scan objects and match, locate and navigate. The creative content and marketing information displayed on the robot screen will also change as the robot's position changes. Guests can video chat with in-store experts via the robot screen. The design of the robot will also incorporate 3D printing technology and even 3D printing of small objects.
XII. Virtual Commodity Wall
Intel's adiVerse technology can be advanced touch screen and high-precision real-time 3D rendering, allowing consumers to view the product from any angle on the virtual wall, rotate, zoom in, and interact with the product in a whole new way. The technology is also used in common offline sales scenarios such as vending machines and virtual fitting mirrors.
Based on Intel's technology and solutions, Okur Sports Outdoors intends to research and develop virtual shoe walls, achieve product displays for more than 2,000 pairs of shoes, virtual try-on through 3D and VR technology, online shopping, and express delivery.
Thirteen, self-help payment
With the popularity of mobile payment, self-service payment will also become the standard for offline retail stores.
Self-service cash registers generally provide three kinds of guidelines for screen video, text, and voice. The use threshold is low, and only 6 cashiers are required for every 6 self-service cash registers. In addition to access to diversified payment methods such as bank cards, WeChat, Alipay, etc., payment methods such as brush face payment will also be gradually introduced.
Fourteen, smart parity
It used to be said that there were only three companies in the market. In fact, the most concern is the price difference. Now in the physical store shopping scene, customers only need to use mobile phones to scan product labels, and they can obtain thousands of mainstream channel price information for full price comparison. In contrast to the price advantage of the Central Okla Sports Outdoors supermarket, the user's activity is constantly being stimulated, which greatly enhances the offline competitiveness.
Fifteen, online customer service robot
In the e-commerce model of the retail industry, customer service is one of the most important and cost-intensive operating elements. Substituting robot customer service for manual customer service is an important direction for intelligent development in this area.
The robot plan replaces a large number of jobs - online customer service, based on natural semantic recognition, human emotion recognition, to achieve targeted product information push, real-time answering questions, advice and complaints, but also entertainment pastime.
XVI Inventory Inventory Robot
Among the top ten most likely to be replaced by robots in the US "Wall Street Journal" inventory, the warehouse manager topped the list. The robot removed the annoyance of the warehouse staff to walk up to 32 kilometers a day.
Seventeen, commodity management robot
The commodity management robot can use the supermarket product layout map to perform sensor scanning and positioning and image recognition to automatically identify product information, dynamically organize product change information, misplace or inform information errors, inventory linkage, and stock-out reminders, and based on product change information and The relevant variables provide decision services for shopping malls and suppliers.
The intelligence of retail not only landed on the sales side, but also penetrated the retail supply chain, management system, marketing, logistics, services and other links, and formed a truly new business model. The impact of the artificial intelligence wave on people's lives has greatly exceeded the imagination. Don't know this change, have you already felt it?
In general, smart retailing is to make it easier for consumers to shop and make life easier, allowing companies to save manpower, smarter management, and more accurate marketing... Only to have an in-depth understanding of the changes that retail intelligence brings to the business world. Only in time can we adjust our business structure and keep up with the times, and stand firm in the tide of the times!
Led High Bay,Led High Bay Light,High Bay Light
LED Solar Light LED Tube Co., Ltd. , http://www.chledhhlight.com
没有评论:
发表评论