A few days ago, 89 electric buses in the parking lot of the Crab Island Resort in Beijing were linked fires. This was the largest new energy vehicle accident in China since the mass production of new energy vehicles in 2009.
Despite strict investigations and evidence collection by relevant departments, they are known for the safety and quality of new energy buses in a timely manner, but their economic losses, the complexity of public opinion, and the high degree of media attention all give people a wake-up call. Car operation safety is no small matter.
Entering 2017, China’s new energy automotive industry was affected by the policy of “subsidy retreat”. Both production and sales in the first quarter fell. For the new energy automobile industry, the subsidy policy's retreat will help to break local protectionism, help outstanding enterprises and products to win in the fierce market competition, and ultimately achieve the survival of the fittest of the entire industry, and it is worthy of recognition. However, in reality, it is still not ruled out that in order to preserve the “market share”, some companies do not try to realize cost reduction and efficiency gains through hard work. Instead, they lower their quality standards to achieve price advantages, and even cause the industry to “bad money”. Currency phenomenon.
Without lowering prices, consumers do not buy it, and they may lose market share. Costs are strictly controlled, parts with lower prices are used, and there is a potential risk of quality decline. Faced with the price pressure brought about by the subsidy withdrawal, how should new energy vehicles decide?
In a word, to sell, it is even more important to quality. Subsidies for slope reduction require quality improvement.
By sacrificing quality for sales, domestic passenger cars have had a bitter experience in this area. The self-owned brand was once the price killer in the Chinese auto market. Although the “low-cost and low-quality” strategy has been effective for a certain period of time, it has also made the self-owned brand almost synonymous with low-priced and low-quality. The evil results gradually emerged, and the brand broke through upwards and downwards. In the later period, there was a phenomenon that the market share continued to drop. With painstaking experience, the independent brands began to realize the "principal role" of quality, and they had the collective nirvana of their own brands and had their own brand's breakthrough price ceilings.
With this lesson from passenger cars, new energy vehicles cannot repeat the same mistakes. How to deal effectively with the adverse effects of subsidy withdrawal can be considered from the following points.
If the market is cold, the entire industry chain should stick to the attitude of warmth and share the pressure to reduce costs, rather than overemphasizing the proportion of a certain link in the total cost, and transforming the market risk into its own. Taking the power battery company as an example, there is currently a situation in which the downstream OEMs demand price cuts and the price of raw materials in the upstream is “pressing down”, resulting in great pressure. If this situation is not changed, the battery companies are required to bear the burden of cost reduction beyond their digestion and decomposition capabilities. This will most likely lead to the “bad money eradicating the good currency phenomenon” in the field of power batteries, so that substandard battery products will be popular. , And ultimately bring security risks for the operation of new energy vehicles.
For powerful and conditional brand enterprises, they can try to achieve vertical integration of the production chain through the expansion and layout of the upstream and downstream industry chains, so as to reduce transaction costs and costs, and to effectively control product prices while improving product quality. For enterprises that do not have the conditions for vertical integration at the moment, through the strategic cooperation between upstream and downstream companies, optimization of payment forms and simplification of transaction links will be a feasible strategy.
In addition, the strategy of increasing the production scale by increasing the production line to achieve cost sharing, improving the product qualification rate by improving the production process, and lowering the customer cost by improving the product life cycle is also worthy of consideration and consideration by the industry.
However, regardless of the company's choice, the safety of new energy vehicles is still the top priority. After all, the safe operation of new energy vehicles is the most concerned issue for users and regulators as the means of transportation for the masses, and it is also the key to influencing whether new energy vehicles can be marketized.
Source: Science and Technology Daily
Welding Magnet,Office And Household Magnet,Magnetic Tool Holder ,Magnetic Base
Electromagnetic Equipment Co., Ltd. , http://www.nbmagnetools.com
没有评论:
发表评论