Although the concept of the smart home industry is hot, it has encountered difficulties in the process of landing. Today, with the strong drive of artificial intelligence technology, its landing process will be accelerated. In the next three years, with the deep implementation of national policies, smart home products are expected to usher in the popularity boom.
With the in-depth development of the Internet society and the rise of the Internet of Things, the concept of smart home began to gradually set off a boom in the market, showing a huge industry prospects. With the continuous promotion of market penetration, many companies at home and abroad have increased their investment, including traditional household electrical appliance companies and technology companies, and have launched a comprehensive layout to compete for this emerging market.
Smart Home Concept Fiery Market Competition Increasing
In 1984, the world's first intelligent building was born in the United States. Since then, the major developed countries have put forward a variety of smart home development concepts. The concept of smart home has gradually become popular all over the world, and has received a warm pursuit of capital.
In recent years, the improvement of people’s living standards, the expansion of automation and intelligentization, and the development of the Internet of Things and sensor technology, as well as the popularity of smart terminals, have provided many advantages for the commercialization of smart homes. Warming up again.
Under the active market situation, many global technology giants and many domestic companies have joined this “revelry feast”. Google earlier acquired smart home company Nest with US$3.2 billion, and Amazon recently announced the acquisition of Blink, a smart home startup. In addition, Apple, Samsung and others have announced a series of smart home products and exclusive application platforms.
At home, traditional home appliance giants such as Haier and Midea, as well as non-traditional companies such as Ali, Xiaomi, Jingdong, and Huawei, have all entered the game and set off a competitive upsurge. Driven by the technology and funds of large enterprises, the development of the smart home industry has continued to improve and the concept has been further accelerated.
User experience becomes the bottleneck of artificial intelligence to promote new breakthroughs
Although the concept of smart home is getting hotter and hotter, and a variety of smart home products have also been released, in general, the actual landing of smart homes is still in its infancy, especially at the user end, far from achieving a true outbreak, in the market penetration. The performance is not very satisfactory.
The reason is mainly because the smart home products need to be controlled by smart phones before, and the users have not been simplified in the control experience. Instead, due to the lack of interconnection of smart home products, it has brought a new use of the burden. To put it simply, using many APPs to control smart home products is not as convenient as remote control.
As a result, smart home products have encountered bottlenecks in the process of landing and have encountered certain difficulties in market penetration. However, in recent years, breakthroughs in the field of artificial intelligence and breakthroughs in intelligent voice interaction technology have brought new enhancements to the smart home interactive experience, allowing users to more easily apply related products. Moreover, with the creation of smart home platforms and the development of Internet of Things technologies, the interconnection problems of smart homes are also gradually being solved.
Policy dividends accelerate the release of smart home opportunities
The maturity and wide application of artificial intelligence technology has provided an important driving force for the development of the smart home industry and solved many problems that could not be overcome before. Therefore, in the past two years, the smart home market is gradually returning to the ground from the “cloud”, and the development situation has become more stable.
At the same time, the development prospects of the smart home industry have been clarified, further increasing its future market prospects. The country has paid more and more attention to the industrialization of artificial intelligence and the acceleration of smart products. It also places greater emphasis on the smart home industry and the landing of smart home products.
In the "Three-year Action Plan for Promoting the Next-Generation Artificial Intelligence Industry Development (2018-2020)" (hereinafter referred to as the "Three-year Action Plan") issued by the Ministry of Industry and Information Technology, it is proposed that more efforts should be made to nurture smart products and promote smart homes, etc. Breakthrough in product.
The “Three-Year Action Plan” clarified that it will support smart sensor, Internet of things, machine learning and other technologies in smart home products, and improve the intelligence, practicality, and security of home appliances, smart network devices, and water and electricity meters. , Develop smart security, smart furniture, smart lighting, smart sanitary ware and other products, build a number of smart home test evaluation, demonstration and application projects and promotion. By 2020, smart home product categories will be significantly richer, and the penetration rate of smart TV market will reach more than 90%, and the level of intelligentization of security products will increase significantly.
According to Statista's estimate, the global smart home market will reach 79.3 billion U.S. dollars in 2021. We have reason to believe that in the future, with the advancement of artificial intelligence, voice interaction, Internet of Things and big data, and core hardware such as sensors, the smart home market is expected to expand faster. ?
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