Beijing, China, January 10, 2017: Land Rover, the world's leading Luxury SUV maker in the UK, joins forces with ZENITH Zenith when it comes to watch history over 150 years to achieve a legend and legend at the Beijing ART Arts Center Between the collision, grand release EL PRIMERO flagship series Land Rover Range Rover Special Edition. In the evening's reception, Land Rover and Zenith officially entered into a long-term partnership and unveiled the pioneering work created by Chinese artist Chen Jun for his legendary collaboration.
In this modern and refined jazz night, Land Rover Range Rover and Zenith are two shining stars, sharing the legendary eternal charms. The new watch models reflect the story of the time under the new Range Rover Range Rover models. With vintage celebrities displaying the beauty of the wrist, Pierre de Janeiro, the professional watchmaker, brings on the scene the exquisite workmanship of the movement assembly In the meantime, dazzling blue cocktail cocktails can be enjoyed under the jazz band's excitement. Nearly half a century of historical picture review, guests indulge in the Land Rover Range Rover and Zenith when the total legendary similar fate: 1969, a model Land Rover outstanding off-road performance and luxury car excellent comfort in one of the prototype Car debut, and officially released the following year and named "Range Rover." Range Rover not only created a precedent for the luxury SUV, today is still the world's best off-road vehicle representative; the same in 1969, Zenith launched the legendary El Primero chronograph movement, with a revolutionary Mechanical innovation, which breaks the timing precision timing movement, shine in the Haute Horlogerie. Both are adhering to the original design, pioneering spirit, the courage to explore a new realm, both won the legendary position.
For Landmark and Zenith epoch-making cooperation, LVMH watch and jewelery Greater China President Benoit Toulin with emotion: "The alliance between the two brands can be described as powerful combination. Zenith and Land Rover Range Rover is their own industry Pioneer models, known for creating innovative, innovative products that translate classic designs into truly pure luxury, Zenith is proud to be working long-term with Land Rover, the world's premier luxury SUV brand that shares the same beliefs. "
Lindsay Weaver, Jaguar Land Rover's Global Franchise and Boutique Director, said: "Discovering unknown, technological innovations, legendary: The same core spirit of El Primero at Range Rover and Zenith, the new collaboration between two prestigious brands A partnership that is an important milestone for both parties, this unique combination of workmanship embodies Land Rover Range Rover design genes based on the iconic elements of the El Primero Collection, creating the simplicity of a modern, sleek interior design Exquisite styling, interpretation of chic and elegant brand charm.
In order to celebrate the close relationship between the two legendary brands, Chen Jun, a contemporary artist who has always been adept at creating freehand brushwork, presents a creative work of art on the spot: "Review the Classic and Tribute to the Legend." Creation of the jungle as the theme, the artist in the Land Rover models of aluminum doors for the creation of the use of black and gold colors, showing a collection of oriental elegance and Jane Zen paintings, echoing the brand for the essence of the pursuit and focus, Give up the gorgeous appearance of the pie. Chen Hsun-chan uses a penetrating visual language to interpret the avant-garde spirit, which also coincides with the passion of innovation that Zenith and Land Rover Range Rover have always been enterprising and brave in pioneering.
At this evening's event, this ingenious masterpiece was presented as a jungle exploration film in depth. Chen Jun scene shared: "It is honored to Zenith and Land Rover Range Rover two legendary brand creation, the work to the jungle as the theme, the performance of the mysterious jungle with unlimited vitality and potential energy, fit two brand adventure Innovative spirit.At the same time, I hope to combine the jungle secret and metal door combination of innovative forms, with black and gold-based colors, the natural strength of the performance of human wisdom and organic fit, and to pay tribute to the two brands, reflecting the noble without publicity, Luxury but not floating brand image. "
El Primero flagship series Land Rover Range Rover Special Edition show both the pursuit of excellence for excellence, presented a signature contour, extraordinary charm, advanced technology and excellent performance of the ingenuity. To commemorate the cooperation with Land Rover Range Rover, Zenith is engraved with a "Zenith Range Rover" on the gray brushed dial with rhodium-plated hour and hour markers coated with a luminous coating.
ZENITH Company Profile
Zenith, the watch maker from 1865
For more than 150 years, Zenith has created the wrist treasures that reflect the individuality of style for watch makers from all over the world. The Zenith watch factory was established by visionary watchmaker Georges Favre-Jacot in 1865 in Lockerbie, Switzerland. In a century and a half of the development process, with 2,333 won the test time, the brand in the field of precision timing rapid rise, the achievement of the undisputed industry record. 1969 Integral column wheel automatic movement El Primero star launch of the brand reputation, the movement 36,000 vibrations per hour, to ensure accurate timing of 1/10 seconds, which is true after more than 600 movement Improved research results. As a member of the traditional luxury watch brand camp, Zenith has always been completely independent manufacture of movement, the ultimate proof of extraordinary quality. Zenith classic, such as antique cars in the classic and many other fierce battles for many years, and now the brand is introduced to fashion unique and long-lasting excellence of the timepiece. The long history, tradition, passion, and soul of the language that followed in the quest for concentration with the ultimate pursuit of truth - "Legends are forever".
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