Messaging app WeChat is being used for an ever longer period of time and is growing into a lifestyle choice embedded into daily activities and interactions, a new survey has found.
In 2016, one-third of WeChat's 889 million monthly active users spent four hours or more per day on the app, twice that of a year ago, according to the survey released by Penguin Intelligence, a research arm of Tencent Holdings.
The average daily time spent is also up slightly, now at 66 minutes, surpassing that of Facebook's average 50 minutes recorded last year.
And it's becoming more pervasive and stickier than ever, creeping into new aspects of life from offline payments to receiving newsfeeds.
The survey also found a majority of newly-added contacts of WeChat users are casual acquaintances, notably in work-related communication. Such a trend is turning the app into a virtual workplace.
Over 80% of users have handled office work on WeChat, from transferring files and coordinating tasks to taking video calls and making transactions.
"The all-in-one super app is radically changing the way I live. When lining up for coffee, I can't see a single customer holding a wallet - instead they hold mobile phones over a reader and the lattes are theirs," said Fred Wellington, an Australian auditor working in Shanghai.
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