Swiss exports fell in January exports, the continent continued to rise

Into 2017, the Swiss watch exports in January continued the decline of the past 18, although the performance of Hong Kong was significantly eased, but the slowdown in the United States, the Mainland and Japan's decline have offset the improvement of Hong Kong's largest market during the period The decline slightly expanded from December.

Data released today by the Swiss Watch Federation showed that January's Swiss watch exports were 1,433.8 million Swiss francs, down 6.2% from a year earlier, compared with a 4.6% decline in December. The decline in Swiss watch exports since November seems to have bottomed but failed to resume growth.

January Swiss six major export market performance

In January, the drop in Hong Kong narrowed sharply to 3.9% from 15.7% in December, but it has been slumped for two years. In January, the Swiss table exported 199.7 million Swiss francs to the local market. Although the mainland of China grew 4 consecutive months in a row, the increase of 7.8% in January dropped sharply from 27.6% in December with an export volume of 122.4 million Swiss francs. Swatch AG (UHR.S) The Swatch Group showed the opposite trend, chief executive Nick Hayek said earlier this month that from the end of last year the world's largest watch maker in China gradually speed up sales growth from the single digits of November Accelerate to 20% in December, and thanks to the early spring season, in January to achieve a 50% strong growth. In other markets, Japan experienced a recession, rising 3.9% from December to 21.9% in January. The Federation pointed out that in December Chinese tourists flocked to Japan, but did not make a dent in January.

Whether it is the price range or a variety of materials, Swiss exports in January the value of exports and exports are shrinking across the board.

January Swiss table various materials and export performance of various price ranges

Citigroup Inc. (NYSE: C) Citigroup luxury goods industry analyst Thomas Chauvet believes January data, while reflecting the improvement in two key markets in Hong Kong and Mainland China, will not overemphasize the monthly trend. He also re-estimated that the purchase of old-for-money rebates from third-party distributors by the Swiss-based maker Complière Financière Richemont SA (CFR.S) Richemont SA was stimulated by a two percentage point increase in exports, but the export The data did not factor in this factor.

Swiss franc remained strong, the European tourism industry downturn and the Chinese government anti-corruption led to a sharp drop in demand for personal luxury goods trade impact the entire watch, but the Federation according to the rally at the end of 2016, is expected to 2017 Swiss watch export "should get stable".

According to the non-fashion Chinese website (micro channel: nofashioncn) data, in 2015 the Swiss table export volume in Hong Kong and the United States the two largest markets (down 25.1% and 9.1%) dragged down by 9.9% year on year to 19.4 billion Swiss francs, only As of 2011 level, it has also declined for the second consecutive year, the only decline still far below the 22% drag on the financial crisis in 2009.

Swatch AG, a Swiss watch brand that owns Omega Omega, Breguet Breguet and Blancpain Blancpain, released earlier this month's FY16 preliminary figures in line with the Swiss watch industry trend with a net annual sales of CHF 7.553 billion compared to FY15 Of the 8.851 billion Swiss francs fell by 10.6%, while earnings were almost cut by half. By the end of December, the Group's total number of employees had dropped by 600 to 35,700, its first decline since 2009, with the Richemont SA Richemont Group also cutting about 200 positions in Switzerland over the past year.

Swatch AG Swatch Group is also based on the positive developments in November-January, especially the excellent performance of the watch and jewelery sector in the Mainland, and is expected to regain "healthy growth" in 2017 with CEO Nick Hayek in performance The meeting gave an annual growth forecast of 7% -10% based on the local exchange rate, however, both in 2015 and in 2015, Nick Hayek insisted that the group could record growth and eventually could only express itself.

Swiss watch industry executives at the Geneva Watch Fair in January also fed the current situation of demand improvement, saying the situation is particularly evident in Asia. Executives also hope that tax cuts for the wealthy will be stimulated by the new President Trump of the United States, which will stimulate demand in the U.S. market.

This article is reproduced, does not represent the world position of million table.

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