Just as we are still gradually adapt to the work of the new year when the 2017 German watch and jewelery Fair in Munich will be kicked off on February 18. Watch Fair in Munich, Germany, as the industry's only exhibition with the Swiss Basel Fair jewelry and watch fair, is one of the world's largest watch fair. The venue is located in Munich, Germany, which is located in the cultural and economic center of Europe. Because the show is only open to watch manufacturers, jewelry manufacturers, manufacturers of gold and silver products, buyers of jewelery shops, suppliers and related trade associations, major exhibitors tend to put their brands in the show during the year The most competitive and creative products, so the Munich jewelry and watch fair not only watch industry veteran concern, but also sought after by a large number of senior fashion people.
According to the participants revealed that the show attracted such as Long Kun, Zibolin, Vauxhall, Ai Lieshe, Braun and other German brands participating. Among them, Longkun, Qi Bolin, Wing Keshi franchise by the German and European high-end watch brands watch trade group - Germany Babidet Group agent. Since 2007, Paci-De Group has reached strategic partnership with a number of European watch brands and become the general agent of many well-known watch brands in Germany and other European countries. Market positioning covers the public classic models, designer models and niche special watches, from high-end, mid-to-fashion form a complete brand portfolio. Long-kun, Qi Bolin, Wing Keshi three leading brands even in Lynx watches are opened flagship store. Therefore, Alibaba Group attaches great importance to this exhibition, and will send Mr. Terry von Bibra, general manager of Europe, to represent Ali and Lynx wristwatches and their teams to attend the opening ceremony of this exhibition.
In the eyes of senior watch fans, the German watch industry relies on the German industry known as a solid industrial strength, from one school to another. In a nutshell, the advantages of a German watch can be summarized in three points. First, cost-effective excellence. German watch business most of the energy are placed on the watch material, technology and other aspects of improvement, focusing on product quality to race over branding, because they know that the product is the best publicity. Second, good quality, practical first. German watch looks unique and not too complicated, German-made movement in the industry also has a high reputation. Table body material, polished and craft design is also exceptionally good. Third, simple aesthetics. Watch structure is clean and simple, will not be too useless design elements. This is also the apparent difference between the appearance of watch brands in Germany and other countries.
According to the relevant person in charge of Lynx watch introduction, with the concept of consumer spending from focusing on the appearance of attention to cost-effective changes in the German watch in the domestic watch market has already begun to emerge. According to the analysis and forecast of industry veterans, as the industry ecosystem owned by Alibaba Group is more and more perfect, the market resources behind the Lynx wristwatches are increasingly huge. If the brand resources that Pictet Group has worked hard with in China Image and sales platform, combined with the German Association of watches and clocks, jewelry, Munich Fair exhibition on behalf of the high-quality brand products cluster, multi-hand hand in hand with the common development, will be able to form from product development to market sales, a complete and tight industrial chain . The value of German watches in the Chinese watch market will quickly move to a new level.
Such multi-party cooperation is precisely precisely the Alibaba Group's future international development strategy an important part. Earlier, Michael Evans, Alibaba Group president, once said: "Alibaba Group's European strategy is primarily to cooperate with its existing partners and to engage European brands, retailers and government agencies that are optimistic about China to help them Understand the opportunities in the Chinese market to understand how Ali can help them enter China. "For Alibaba Group and Lynx watches, if we can take this exhibition as an opportunity to successfully negotiate a strategic cooperation agreement with the three parties, not only means that we can Its promotion of commerce and trade share in the European watch market is a classic example of a similar cooperative relationship with other countries in the future and will lay a solid foundation for further opening up in the international market.
Perhaps, after this year's Munich show, we will usher in a dazzling array of German watch world.
This article is reproduced, does not represent the world position of million table.
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