From the smaller and lighter smart composite watch to the fully-featured, smart display wristwatch with AMOLED custom display and branded app, presenting an unprecedented diversity and fashion sense of technology, the Fossil Group demonstrates that by re-imagining the world of watches, Promote watch upgrade.
At the world's leading Baselworld watch and jewelery show, Fossil Group presented its latest design at the European headquarters in Basel, Switzerland.
"With fewer than a year in the field of smart wearable, many of our brands are now launching new styles, colors and types of wearable devices that combine the best of fashion with high technology." Greg McKelvey, chief strategy and digital executive, Fossil Group Said, "With our continuous investment in innovation, the Group's leading-edge production scale and operational capabilities, as well as joining forces with the world's leading fashion brands, we are able to bring unparalleled products to market."
"The proliferation of new watches further confirms the quest for a watch is quietly changing," adds McKelvey. "Our customers wear watches no longer just for the sake of time, but for keeping in touch with the people and things that matter most And at the forefront of fashion, we are thrilled to be able to keep them in touch with the world by providing them with many wonderful and eclectic ways. "
With the launch of the first smart watch in the fall of 2015, the Fossil Group has launched the Chaps, Diesel, Emporio Armani, Armani Exchange, Fossil, Kate Spades york, Michael Kors, Misfit and Skagen brands in 40 countries in 20 languages 150 models of smart display watches, smart watches and smart bracelets. The Fossil Group brands marching into wearable devices in 2017 include DKNY, Marc Jacobs, MICHELE, Relic and Tory Burch.
Fossil Group's new watch highlights are:
Smart Composite Watches : The Fossil Group's 2017 smart composite watch collection - looks like a traditional watch, but with notifications and event tracking - slimmer and smarter. New changes in style design, more useful side buttons to set specific features (such as "call your phone", Selfie, track the target or music playback), smart composite watch increasingly diverse, more and more customized. DKNY - Introducing the DKNY MINUTE smart composite watch collection (Winter 2017) in the field of wearable devices. Marc Jacobs - Introducing Riley Smart Composite Watches Collection (Fall 2017) in the Wearables category. MICHELE - Introduced in the field of wearable devices, MICHELE Connected smart composite watch series (Winter 2017). Relic - Beginning in wearable devices, the Duncan men's smart watch collection and Eliza's smart watch collection (Fall 2017) are introduced. Tory Burch - Introducing The Collins smart composite watch collection (Winter 2017) in the field of wearable devices. The Armani Exchange-Armani Exchange Connected smart composite watch collection adds two new colors (fall 2017) to the silicone style and five outfits (winter 2017). Chaps -Chaps Connected smart composite watch series will add a new color (Fall 2017). Diesel-Diesel On smart composite watch series will add new colors, and the popular Mega Chief (Fall of 2017) as the new series. Emporio Armani -Emporio Armani Connected smart composite watch series will introduce new series and new color (2017 autumn). The Fossil -Fossil Q smart composite watch series, Q Accomplice and Q Activist case is the thinnest, and is equipped with custom buttons (2017 summer / autumn). kate spade new york - The all-new Holland smart composite watch features a warmer, softer look with a best-seller model paired with star details and sparkling pavé stones (Fall of 2017). Misfit -Phase smart composite watch series will be added to four new colors (April 2017). Michael Kors -Michael Kors Access will be enriched smart composite watch series, ladies watch added two new colors (Fall 2017), men's watch launched a new color and series (2017 winter) Skagen - 2017 is expected to introduce 19 new styles and four new series, including the men's Jorn and Signatur and women's models Hald and Signatur t-bar, which represent the brand's weakest and wearable devices.
"As innovators in the field of fashion watches, we know the Fossil Group has the power to introduce new watches that are highly suited to the needs of a new generation of consumers," said Steve Evans, executive vice president of the Fossil brand. "As a Wizards of the Wizards, and Dedicated to the revolution in watches, we are very proud of them. We know the needs of development and think that the determination and strength of the company in reforming the field of watches far surpasses that of peers. This year, several brands launched the smart composite watch and will become the watch We are confident about the momentous breakthroughs in the industry and we look forward to the Fossil Group's (Smart) watch being able to meet a variety of needs that will amaze consumers and be rooted in them. "
Smart Watch : Fossil Group's new 2017 smart watch with Android Wear ™ 2.0, Google Smart Watch platform, and Qualcomm® Snapdragon Wear ™ 2100 processor, compatible with iOS® and Android ™ handsets. Featuring the unique full-screen, high-resolution AMOLED, the sophisticated design of the ultra clear display is fully retained. The Fossil Group has designed and programmed millions of branded dial designs for consumers to personalize the watch look. In addition, Android Wear ™ 2.0 allows users to personalize the dial display information, create music player shortcuts, car or track fitness goals. At the same time, users can download third-party applications through the Google Play ™ store. Diesel-Diesel On will be the first to introduce five large dial smart display watch (2017 winter). Emporio Armani -Emporio Armani Connected to Launch First Smart Display Wrist Watch (September 2017). Fossil- Q Venture and Q Explorist are the lightest, most distinctive, smart display wristwatches available today (Fall 2017). Michael Kors - Michael Kors Access Sofie and Michael Kors Access Grayson is the new version of the smart display watch collection (Winter 2017). Fitted with Android Wear ™ 2.0, Misfit-Misfit Vapor integrates heart rate monitoring, GPS, stand-alone music playback and a 5ATM water-resistant feature for late summer swimmers. "Our new smart display watch has been fully upgraded - from screen resolution to fast wireless charging, as well as case size and branded applications," said Eric Anderson, executive vice president of the Fossil group's branded portfolio. "In 2016, as smart watch innovation continues to emerge and new products continue to emerge, Fossil Group's outstanding innovations open up a great opportunity for our wearable devices in 2017." Smart Display Wristwatch app : a branded app app that is tailored to the needs of users of different brands of smartwatches, eliminating the need to connect smartphones - will be rolled out on all brands of new smartwatches. Every app for Fossil, Michael Kors, Emporio Armani and Misfit Vapor is powered by Android Wear ™ 2.0, designed by the Fossil Group's in-house software development team and offers unique features that meet the needs of the target customer and the core values of the brand. For example, the Michael Kors Access My Social application allows a user to select a photo from his / her Instagram as the dial background of a smart watch. "The strength of the Fossil Group is determined to be achieved, and in this competitive market, the Group has driven a strong sales growth with a long history of fashion, a rich brand portfolio, strong design capabilities and cutting-edge software development," said McKelvey. |
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