The following is 2016 World Watch million exclusive interview with him to review together.
EDITORIAL: First of all, is there any new Armand Nicolet worth sharing this year for China lovers of watches?
Braga: This year we introduced a brand new collection of antique movement watches, named OHM Series, original, historical, movement, symbolizing the philosophy we expressed in making this paragraph: Original, Antique, Nostalgic Movement, we collect the antique movement, through the selection of historical movement parts, to ensure that all parts available, the use of high-precision instruments to measure all the original parts, when measuring each part, all the results will be input to the 3D Program, the program will analyze the data in detail, reassemble the movement. An excellent OHM watch, you will hear the original history of the movement issued a very nice mechanical beating sound.
EDIT: Can you share with us what's the biggest feature of the Armand Nicolet brand at this show?
Braga: Armand Nicolet is a high-end Swiss mechanical watch brand, one of our characteristics is the ancient movement series. Take a look at the antique mechanical tools in the windows of the three doors to our pavilion, including hand-painted sketches of the last century, all of which are historic. It is an object of its own nature. It requires the precipitation of history. It is mechanical, an object far away from this electronic age, and a thing that people are immersed in electronic devices to nostalgic hand-made time. The most important standard for our Armand Nicolet is the antiques. These watches are ancient movements in the 1950s and 1960s. The era was the golden age of Swiss mechanical watches. The quality of the movement was very good , We today group mass production of the movement can not meet the requirements, the previous requirements of the movement is very high. Our theme this year is to restore antiques, the original watchmaking spirit, of course, there is evidence in kind.
EDITOR: As the Chinese government is fighting corruption, many luxury brands made a big impact on China's market performance last year, affecting their market plans for the coming year in China. In this regard, did Armand Nicolet have What can I talk about?
Braga: Many Chinese media friends this year asked me if the Chinese government's opposition to corruption has affected the performance of our brand in the Chinese market. My answer is I'm not sure if this has any impact on us. However, our sales performance is still growing. I am optimistic about this. But you ask if it has any effect, who knows? Maybe we could buy better? However, I am very satisfied with the current sales performance in China.
Editor: What do you expect from the Chinese market?
Braga: China has a huge market. Last year in China, when I was chatting with my friend and our partner at ChinaWatch.com, I learned that there are over 100 million people in Guangdong Province. For that reason, it is necessary to know that the entire population of Switzerland is 800 I can not imagine the million. However, the Chinese market still needs to strengthen the popularization of watch and clock culture and need a correct understanding of Swiss watches. Watches are still very valuable to Chinese people, but in recent years, people around us have been discussing major changes in China every day. The Chinese are beginning to pay more and more attention to the taste, which is a good thing , Indicating that the Chinese people's spending power is slowly improving, while the European market is slowly beginning to slow, I am very optimistic about the Chinese market.
EDIT: Armand Nicolet Why Adhere to the Antiques Movement? Has the Antiques Compared to Other Modern Caliber?
Braga: Rolando Braga: We are now using the antique movement, are in the fifties and sixties Switzerland relatively large-scale production, but due to the impact of the quartz watch after a lot of mechanical movement was abandoned, of course, these movements in the Modern can be all babies, they have their own original taste, and now the mechanical movement manufacturers can not be copied. The quality of the antique movement can be said to be better in terms of quality than today's movements because the conditions at the time were not the same as the production of machines today, all of which were hand-made by watchmakers one by one Completed, and now the rapid development of industry, people also lost the patience to spend time on the movement, and machine movement will always catch up with hand-made, it is undeniable. A limited number, coupled with excellent quality, this is its value today.
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