The following is the 2016 World Watch million exclusive interview with him, together to review.
Edit: Do you think this year's Basel watch show compared to previous years, what is the difference?
Michel: Every year, you will find the watch exhibition is different, I have already started to participate in the Basel show 20 years ago, 20 years ago, the Basel show is not jewelry, watches and clocks show the main, there will be food, Containers and many handicrafts exhibition until today, watches and clocks, jewelry replaced. What are the differences between this year and the year before? There are more and more faces in Asia at the venue. The PATEK PHILIPPE pavilion in the downstairs hall of our exhibition hall has adopted a brand new pavilion, replacing the one that has been used for many years. Very beautiful design.
EDIT: Through this year's show, what do you think is the fashion trend of watches in the coming year?
Michel: From this year's Basel Watch each new launch of the point of view, the female form is still a highlight, from the Patek Philippe Calatrava jewelry table to $ 5,500 Graff "watch" illusion, have to admit men's position in the watch market Change again.
Edit: In this year's theme of your brand bar exhibition what is worth sharing with China watch lovers friends?
Michel: This year Michel Herbelin still follows the French wood texture and contrasts sharply with the window inlaid in the exterior wall. For the convenience of our friends who like Michel Herbelin watches to take pictures, This has also been done with lighting, and every guest in our gallery will be offered the most authentic champagne and chocolates in France to enjoy our wonderful work in this wonderful environment.
Edit: Heberlin brand in this year there is no special new launch?
Michel: This year, we introduced the first men's full-hollow mechanical watch , which is a great breakthrough in our style. Our metalworking division is a famous local goldsmith technician and we are all familiar with each other in terms of style, and therefore also contributed to the cooperation between us.
EDIT: Did Heberlin launch a special watch for her this year?
Michel: We did it because we never thought that the women's group deserved us. In contrast, most brands will not be specifically designed for the ladies to make watches, there will be more choices will be designed to narrow the size of the men's watch will become a female form, which we all commonplace. And we never did that. I insisted on independent design and development. This year, we also launched the Antares Women's Watch Series, which is easy to change color bracelet can be replaced at any time, but we Michel Herbelin apply Patented.
EDIT: Across from the Michel Herbelin pavilion, we see Hermès launching a watch that will talk about it.
Michel: I can give you a look at our historical pictures. The design of our watch is based on the style of the watch 30 years ago. This is evidenced by the pictures. However, our watches look similar, but in fact the design is still very different, after all, we are from France, the same culture, there are, specifically designed for women's watches brand is really very small You can look around.
EDIT: Did Michel Herbelin be affected by China's anti-corruption government this year?
Michel: No, not at all, and our sales in China this year are growing at 60%. We are mid-range watch brand, and our quality is very comparable in the same price. We are also very concerned about the Chinese market, but our current main sales market is still in France, knowing that we produce 100,000 units a year, of which 50% are sold in France.
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